Influencers Who Are Making a Difference

Meet the influencers who are changing the game. We recognize that each brand is distinctive, possessing its own identity and goals. That's why we are dedicated to crafting tailored services that align seamlessly with your specific needs, from strategic planning to flawless execution.

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A Closer Look at the Brands

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King, Ontario, Canada

Matthew Waxer

Matt is a red seal refrigeration and air conditioning system mechanic (313A) and gas fitter 1 in Ontario Canada. He currently works as the lead startup and service technician for an hvac equipment rep firm. Matt also holds a Ph.D in psychology, specialized in developmental cognitive neuroscience. You can find Matt on Instagram at @the_hvac_doctor.

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Scotch Creek, British Columbia

Lesley McGlenen

Meet Lesley, the powerhouse behind Pipe Wench Plumbing & Heating in Scotch Creek, British Columbia. With 18 years in the trade, starting in Fort McMurray and earning her Red Seal from NAIT, she's built a business that covers all plumbing and heating needs, from residential to commercial projects. In 2020, she took on a personal project, building her parents' retirement home in Shuswap Lake, deepening her ties to the community she now calls home. Beyond her business, Lesley champions women in trades. She founded "Babes GDGT," an all-women golf tournament that supports women in trades programs, showcasing her belief that empowered women empower others. Follow her journey and join her cause on Instagram @thepipewench and @babesgdgt.

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Vancouver, British Columbia, Canada

Jessica Bannister

Jessica is a Level 4 HVAC/R Apprentice at her family’s business, Cam Cool Refrigeration Inc., where they specialize in commercial and light industrial refrigeration and air conditioning. She is also a member of Women in HVAC/R Canada. She loves her career in the skilled trades and wishes to bring more awareness to women that these careers are open to them too. They are challenging, rewarding and lucrative. She is on Instagram at @HVACjess with over 18.5k follwers and on YouTube as “The HVAC Diaries” (2400 subscribers) where she has a weekly vlog about her job.

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Burlington, Ontario, Canada

Adam Gordon

Adam Gordon is a leading figure in the plumbing and heating industry, serving as a Director of Plumbing and a social media influencer with over 8,000 followers on Instagram (@gordonbotplumbing). Known for his expertise and innovative approach, Adam shares valuable insights, tips, and industry trends, fostering a vibrant community of professionals and enthusiasts. His commitment extends beyond daily tasks to nurturing the trade's growth and inspiring future generations. Adam's influential online presence and dedication to excellence make him a pivotal force in the industry.

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Vancouver, British Columbia, Canada

Terence Chan

Meet The Impetus, the driving force behind The Impetus Media, a leader in social media marketing with a distinctive approach tailored to the trades. Boasting an impressive digital footprint with 50k followers on Instagram, 68k on TikTok, and 10k on YouTube, The Impetus is dedicated to bringing authenticity and a real touch to contractor marketing. By leveraging a deep understanding of the industry and a passion for genuine storytelling, The Impetus Media not only markets for contractors but as contractors, ensuring that every campaign resonates with the hard work and dedication that define the trades. Under the guidance of The Impetus, the company is transforming how contractors connect with their audiences, making every message a testament to the craftsmanship and integrity behind the work. You can find him at @the__impetus.

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